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Style Guide
what is chikoroko?
ChikoRoko is a digital art collecting platform that brings together artists and collectors. Our mission is to bridge the gap between traditional collections and newly available Web3 technologies. We are creating a world where devoted art lovers and creators can come together and share in their collective knowledge - while also crafting something truly remarkable at the same time!
users
on the platform
800 000
characters
Chiko
Roko
The hedgehog, which is similar to the symbol
of the sun
The rabbit,
which symbolizes the movement and vitality
THE
SHAPE
The shape of Chiko & Roko is based
on a sphere. This is the most harmonious
natural form. Everything from stars and planets
to molecules and objects of the animal and plant worlds strives to be spherical. This is the main
shape in our style.
designs
Our characters are the main component
of any design. They are its center,
and the whole layout is built around them.
You can see more options on our website.
If you need quality renders for your work, please contact us.
logo
The main logo is a text block. Its alternative is a sign that incorporates the images of two characters.

When you announce our brand for the first or only time - use a text logo. In cases where the logo is repeated, such as presentation slides or Instagram carousel layouts, a sign can be used.
text block
sign
core colors
Our main palette is based on the interface
of the platform and shows how brightly
we express ourselves.

The core palette consists of four swatches.
#0062ff
#ffd100
#000000
#f9fafb
main color pairings
secondary palette
When we use a figurine in the layout, we use colored backgrounds that match the color scheme of the toy.
The main rule is that the background colors should
not be saturated, "clean", they should not argue
with the figure.
If we use both a figurine and a logo in the layout,
to determine the color of the logo, we take
a characteristic color from the figurine. In the Mac
on the left the logo and it's color complement
and match the toy.
typography
Druk Text Wide Super
Avenir Next Bold
Avenir Next Regular
Din Condensed Bold
shape
The logo badge is also used as the main form
of the brand when we do not use figurines.
It can be a business letter, layout, and so on.

The color of the form in this case is derived
from the background color (see the file
with the core palette).

You should place the form on the layout
at an angle of 15° or 345°, cutting it.
Example
Vessel
When we want to emphasize some information,
convey a mood, make a button on a site, etc.,
we use our vessel, the image of which is based
on the shape of the characters - a sphere.
Therefore, the corners of the vessel should always
be as rounded as possible. You can use a vessel
with both a fill and an outline stroke.
OR LIKE THIS
i can be like this
icons
Icons and iconographic illustrations are useful in functional scenarios as a tertiary element to quickly visually express
an idea. Never use iconography as a core element
in brand collateral.

If additional icons are needed, they can either be drawn
to match the style or sourced from us. Icons should
be straightforward, descriptive, and simplified.
margins
The size of the margin is derived
by dividing the longer side by 12.

Our grid is under development
x
x = long side / 12
chikoroko art club