The logo badge is also used as the main form
of the brand when we do not use figurines.
It can be a business letter, layout, and so on.
The color of the form in this case is derived
from the background color (see the file
with the core palette).
You should place the form on the layout
at an angle of 15° or 345°, cutting it.
When we want to emphasize some information,
convey a mood, make a button on a site, etc.,
we use our vessel, the image of which is based
on the shape of the characters - a sphere.
Therefore, the corners of the vessel should always
be as rounded as possible. You can use a vessel
with both a fill and an outline stroke.
Icons and iconographic illustrations are useful in functional scenarios as a tertiary element to quickly visually express
an idea. Never use iconography as a core element
in brand collateral.
If additional icons are needed, they can either be drawn
to match the style or sourced from us. Icons should
be straightforward, descriptive, and simplified.
The size of the margin is derived
by dividing the longer side by 12.
Our grid is under development